New Balance Race for the Cure

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Running Toward a Common Goal

New Balance has been associated with the Susan G. Komen Race for the Cure® series since 1989, and has been a National Series sponsor since 1991. As a National Series sponsor, New Balance partners with retailers and individual race organizations across the country to promote awareness at the local level.

 
Each shoe features an embroidered pink ribbon - the universal symbol of breast cancer awareness - on the tongue.

 

The collection is also distinguished by pink ribbon tissue paper in each shoebox and a hang-tag that explains the symbol's significance and the compnay's fourteen-year relationship wiht the Komen Foundation.

From now through November 30th, when a consumer purchases a pair of shoes from the New Balance Race up for the cure collection, the company will donate $5.00 to the Susan G. Komen Breast Cancer Foundation up to $50,000. The 2003 New Balance race up for the cure collection includes nine athletic shoes from the running , walking and cross-training categories.

 

Susan G. Komen Race for the Cure ® www.komen.org


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